ABOUT US
Three sisters, one vision—SisterSync Strategies is our way of bringing passion, creativity, and practical experience together to help businesses grow. LET'S SYNC UP!
We know how exciting (and sometimes overwhelming) it can be to build and scale a business. Go-to-market plans, sales operations, brand positioning—these pieces are critical, but they can also feel complex. That’s where we step in. We make the process clearer, more focused, and more actionable so you can connect with your audience and grow with confidence.
Our focus is on what drives results: sales operations, go-to-market strategy, and brand alignment. Whether you’re an early-stage company or a mid-sized firm ready to scale, we help you build the right foundation to move forward with clarity and impact.
OUR TEAM
Meet the passionate individuals behind SisterSync Strategies.
President and Chief Executive Officer
CHARLIS PENSON
Charlis has spent her career doing what she loves most—helping businesses figure out how to grow smarter, faster, and stronger. She’s not the type to just hand over a playbook and walk away. Instead, she dives in with founders and teams to untangle the messy middle of growth, building systems and strategies that actually stick. Charlis has led sales and revenue teams through everything from scrappy startup chaos to high-stakes global operations. At a leading information services firm, she built sales enablement programs that gave teams the tools and confidence to thrive in competitive markets. At a med-tech startup, she was one of the first boots on the ground, rolling up her sleeves across sales, ops, and product until the company scaled into hypergrowth and a successful acquisition. That mix of startup grit and enterprise polish is what fuels her consulting today. She’s especially passionate about health tech and med device companies, where she helps leaders align go-to-market execution with bigger business goals—whether that’s launching, scaling, or preparing for acquisition. Her approach blends data, creativity, and hands-on leadership to build front-end business operations that don’t just work on paper, but in real life. When she’s not working with clients, Charlis serves on advisory councils supporting inclusive innovation and social entrepreneurship. She also mentors founders who are building mission-driven businesses from the ground up. Armed with an Executive MBA from the University of Maryland and decades of experience navigating the ups and downs of high-growth environments, she brings equal parts strategy and humanity to the table.
Chief Financial Officer
HEATHER JONES
With more than 26 years in accounting and finance, Heather Jones knows her way around the numbers—but what really sets her apart is how she turns spreadsheets and strategy into stories of growth and success. As Chief Financial Officer (CFO), she does more than balance the books—she helps balance vision with reality, making sure big ideas have the financial backbone to thrive. Throughout her career, Heather has led teams, navigated challenges, and built financial strategies that don’t just protect the bottom line, but fuel long-term success. She’s passionate about accuracy and transparency, but also about creating a culture where finance isn’t just a back-office function—it’s a driver of innovation and progress. Armed with a Bachelor’s Degree in Accounting and an MBA from the California University of Pennsylvania, Heather brings both expertise and energy to the table. Her leadership style blends rigor with a forward-thinking approach, inspiring her teams and helping the organization stay strong, steady, and always moving forward.
Co-Founder and Chief Brand Officer
ALICIA JORDAN
Curious. Creative. Always up for a challenge. For more than 23 years, I’ve been helping businesses and nonprofits find their voice, stand out, and grow. Whether it’s launching something totally new or giving a tired brand fresh energy, I love turning big ideas into strategies that actually move the needle. What excites me the most is figuring out what makes each brand tick—and turning that into a story and campaign people can’t ignore. I’ve had the chance to do it all: building brands from the ground up, leading bold marketing initiatives, and mentoring up-and-coming pros who are ready to make their mark. When I’m not in the office building your brand strategy, you’ll probably find me out on a run or in the gym—where, let’s be honest, half my best ideas show up. Helping people and organizations reach their potential isn’t just my career; it’s kind of my favorite thing. If you’re looking for someone who brings strategy, creativity, and a whole lot of energy to the table, that’s me.
OUR VALUES
Fueling Growth with Purpose. Our core values are more than statements—they guide every decision, every strategy, and every client interaction. We believe strategy and execution should always work hand in hand. By staying rooted in our values, we help accelerate revenue cycles, empower teams to sell with confidence, and create solutions that are both practical and scalable. Most importantly, we approach every partnership as if we are part of your team—because your success is our mission, and living our values each day is how we get there together.
Own the Outcome
We take full responsibility — for results, timelines, and follow-through. Our clients can trust that we’ll deliver what we commit to, and we hold ourselves and each other accountable every step of the way.
Customer Before Process
Every recommendation we make starts with what creates value for the customer — not just what fits a framework. We tailor solutions that make sense for the way each client works.
Push for Better
We challenge ourselves and our clients to raise the bar — because progress doesn’t come from comfort. We lead with questions, not assumptions, and always seek to level up what’s possible.
Integrity Over Optics
We speak the truth, even when it’s uncomfortable — because that’s what drives lasting improvement. We earn trust by being honest, not just agreeable.
Build Trust, Not Dependency
We empower our clients to succeed without us — no black box, no endless retainers. Our goal is long-term impact, not long-term invoices.
